After graduating from the University of Missouri in radio, TV and film I knew getting my first job was not going to be easy. I just needed to get my foot in the door somewhere. I started an internship at Contemporary Productions promoting rock concerts across the country, and eventually got hired full time. That job introduced me to Dick Ulett owner of Clayton Studios who was kind enough to hire me after Contemporary laid me off due to the slow holiday concert schedule. The year was 1983 and I have been here ever since.
When I started at the studio Dick had come up with the idea of on-hold marketing for phone systems and needed someone to sell the concept. I thought the idea was terrific. I spent some time learning the industry and found there was not a lot of competition around. R&R Phone Productions was born and through the years we have seen a lot of changes and a lot of competition in our industry. Currently the biggest change has been the drop in listeners of local radio stations. How effective is radio for people who listen to ipods and satellite radio? Where do local advertisers now go to get effective returns on advertising dollars? We have found the phone system to be a perfect advertising tool.
That's right, if you have a message you want to get to a local listener, the one way you can always reach them is when they call. If you place them on-hold, they won't be listening to ipods or satellite, they'll be listening to your message. With radio commercials you’re using the "shotgun" approach. You may reach thousands of listeners, but how many of them need or want your product?
R&R Phone Productions believes, if you use on-hold messaging, make every minute count. Don't waste time with stale meaningless messages, when you have the opportunity to give your customers a reason to select your company. Here are two important suggestions that can make a difference...
1) A personal endorsement of your company is the strongest form of advertising. Let us record your best customers and include them in your on-hold marketing. Let them tell your story, and why they think others should choose your company. There's believability that you can't get any other way.
2) Incorporating a company spokesperson/employee is another special consideration for your on-hold marketing. It's a real opportunity to talk directly to your customers. It helps build a level of trust that connects the customer with you and your company.
Is on-hold advertising working for your company? If so, share your story. If not, let us know…I am sure we can help your business. Want more information? Visit our website at www.randrphone,com. Or better yet, call us…R&R Phone Productions 314-781-8009.
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